Case study: Creative Lab

Case Study

Oct. 18

How we helped Creative Lab gain 1000 TikTok followers in under 2 months

The Challenge

The Creative Lab is a marketing agency that helps companies in entertainment and Web3 build online communities for their projects.

Their team approached us for a complete social media brand launch. They didn’t have a presence on TikTok, and wanted to create educational content around Web3 and NFTs delivered through bite-sized, entertaining videos.

The Solution

We developed a TikTok strategy for Creative Lab Using our internal team of content creators, we filmed and edited videos that broke down complex Web3 concepts into easily digestible information.

Part of our TikTok strategy included raising awareness of The Creative Lab’s partners and the work they were doing. Our top-performing video explained to users how to become a blockchain developer through an online course developer Creative Lab was partnered with, and received 63K views, 52 comments and 879 saves.

The Results

Within the first two months of launching their TikTok, we grew their following to 1400, earning them the option for a link in bio and creating new pathways for partnership inquiries.